Introduction
There seems to be precious little in the public domain that addresses how best to approach and to take advantage of the communications channel that iTunes U offers to colleges and uniiversities. The focus of this page then is to encourage the collaborative development of an iTunes U marketing plan for The City University of New York and its constituent colleges, schools and programs. We've started this page off with some suggested sections.
As a beginning, brainstorp and add sections and subsections to identify key elements and information ategories that might be included the the plan. Later, we can add content to fill out the plan.
Selected Resources
- An audio interview at the web site of the Web Analytics Association (WAA) with IBM web metrics analyst Marshall Sponder on New Media Metrics.
- Web analytics blogs:
- iTunes and iTunes U podcasts (you must have the Tunes application to access this content):
Identification Stratification of Target Audiences
Current Students, Faculty & Staff
NYC Students
NYS Students
National
International
Prospective Faculty
General Public
General Public: NYC
General Public: NYS
General Public: National
General Public: International
Key Messages/Objectives by Audience
Enter content here
Optimizing the Impact of Audio: Audiences, Subject Matter, Production Values
Enter content here
Optimizing the Impact of Video: Audiences, Subject Matter, Production Values
Enter content here
Special Cases: XYZ Community College, CUNY
Enter content here
Special Cases: ABC College, CUNY
Enter content here
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